Sarmati
The play of light and texture in the design of a new brand of lenses
Client
Founders of Sarmati are our long-standing clients, this time they are launching a new product on the market - a brand of lenses for glasses. The new project has quite good advantages against the rest: reasonable price for lenses and innovative materials that are used in manufacturing.
Problem
This time we made a corporate identity that should be abstract and cause associations with lenses. At the same time, no images of doctors and glasses - Sarmati needs a fresh, new look.
Solution
In the corporate style for Sarmati, we got rid of stereotypes: we did not use images from medical subjects. The new design is a fancy refraction of light in a round lens. It is read throughout the entire style: soft forms, smooth movements, mother-of-pearl shades.
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